Target marketing
(Updated on 02/03/08)


Target Marketing in UK

Advertising using internet

Google has developed an amazing advertising system for both publishers who would like to benefit from advertisements on their website, and for advertisers who wish to place adverts on internet sites.

For publishers check out Adsense

For web sites that wish to market their site on the sites of others Adwords


Using the latest developments, target marketing in internet advertising can now be an extremely exact science. Whereas many systems of business classifications designate the whole of the commercial world into maybe a thousand or two different business categories, the MAGteam system creates over a thousand just for the one theme of boating, specifically for target marketing in internet advertising

Using the MAGTeam system, internet advertising can now restrict an advertiser's target marketing to exactly and exclusively the percentage of the inhabitants of a country that it would like to target. In other words, highly selective target marketing.

Whereas a themed printed magazine is much better than the general press for advertising on a specific theme, it is still not possible to know how many people actually opened the page on which the advertising is placed. It is also not possible to know if any of the readers were actually seeking, for example, an authorised engineer of Volvo marine engines. An internet themed magazine has a stats facility that provides the precise numbers of those who have looked for exactly that in the magazine. This system of precisely defined internet advertising using business categories, enables the pin-pointing of much more exact target marketing than was available in the past.
 
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